Digital Marketing Executive

Isca Recruitment is delighted to be recruiting for an experienced leader to join a highly successful business as the Digital Marketing Executive at their office near Exeter, Devon.

Due to our continued growth, we have an exciting new Digital Marketing opportunity. This person will champion digital marketing within the company and enable the brand to connect to the digital world in a meaningful and relevant way to our customers, by producing ongoing marketing and campaign plans across email, CRM, SEO, website and social media.

DIGITAL MARKETING EXECUTIVE – THE ROLE:

• Create engaging and informative email and social media marketing content to increase customer base
• Plan and execute personalised, data-driven email communications to boost customer retention and loyalty
• Leverage customer insights, segmentation, and analytics to build a deeper understanding of audience behaviours
• Design and implement automated marketing workflows to enhance targeting, frequency, and relevance of campaigns
• Drive growth in audience reach and engagement through continuous testing and optimisation strategies
• Improve campaign performance by refining email and social media engagement tactics
• Attract new customers to the business
• Actively monitor user interactions to improve website experience and continuously evolve on site content
• Ensure all online content adheres to SEO best practices to maximise visibility and discoverability
• Stay up to date with digital marketing trends and emerging technologies to keep the strategy current and competitive
• Develop and evolve the social media strategy to strengthen brand presence and audience engagement
• Be accountable for monitoring key analytics and reporting success across all platforms

DIGITAL MARKETING EXECUTIVE – THE REQUIREMENTS

• At least two years‘ experience working in a digital marketing role
• Experience of managing databases and segmentation to produce personalised campaigns
• Proven experience of email content creation, publication and analytics across Facebook, LinkedIn, X, Vimeo and WordPress
• Experience of managing databases and segmentation to produce personalised campaigns
• Strong command of written English with the ability to tailor content to various digital formats, styles, and tones of voice
• A working knowledge of Google Analytics, with skills to find and interpret relevant data to measure the success of your work and recommend ongoing optimisation of the digital channels
• Experienced in using Salesforce ERP, Salesforce Account Management, AutoKlose, Seamless ai
• A working knowledge of Canva

DIGITAL MARKETER – THE PERSON:

• Professionalism
• Self-Motivator, strong work ethic
• Digitally literate
• Commercial mindset with a genuine willingness to drive projects forward
• Excellent copywriter and visually creative
• Ability to get the basics right when there are competing priorities
• Customer focused
• Excellent communication skills
• Attention to detail with ability to self-check output
• Approachable friendly personality
• Respectful to others – Customers, Colleagues, Managers, Directors
• Commitment to deliver targets and requirements as expected

DIGITAL MARKET EXECUTIVE – THE REWARDS:

Salary: c£35k DOE

Benefits including pension, free parking, social events, and lots more!

Hours: Monday – Friday, 8am – 4:30pm, 40 hours per week.

Location: Office based, near Exeter / M5

Isca Recruitment Ltd provides services as an agency and an employment business.  Isca Recruitment is an Exeter based boutique recruitment consultancy making the perfect match between client and candidate. Specialists in office support, accountancy and finance across the South West.